Travel Industry SEO

So you want more people to visit your website and use your accommodation?

Well you need to ask yourself ‘do people who use my website know what it’s about?’ ‘Where you are located?’ And ‘is it clear what you have to offer?’

Getting the right customers through your door is all about clarity and relevance without these two people can find you and then don’t understand what you have to offer.

Relevance
It is so important that people see you if you have what they are looking for. There is no point appearing for ‘Holiday cottage in North Devon’ if you are an ‘apartment in Torquay’ people won’t find what they are looking for and will leave your site.

Part of SEO is raising your relevance for key words that people are using to find what you have.

With this alone you will see your website climb the results pages and you will receive more visitors to your website.

Clarity

This key element is all about making people understand what your website is about and providing them with the information that they are looking for. This is all part of good useability.

Clear and precise information that is easy to access and navigate around. This will serve two purposes:

Helping your visitors find what they are looking for
Helping the search engines understand your site

There are hundreds of thousands of places to stay in Devon for a holiday or a weekend break so you really need to get your website ranking at the top to stand the best chance of getting those new customers.

Marketing Tip
The further down Google you are the less visitors you will receive – not many people go past page one.