How Search Engines Work
You don’t really need to know how search engines work. That’s our job. But if you do want to know more then read on.
Google is a search engine (click here to see Google). Just like Yahoo! (click here to have a look at Yahoo!) and Bing (click here to see Bing!).
Now, each one of these search engines have these little things that crawl around the internet on a regular basis looking for information. These little things that do this are called ‘Spiders’.
As these ‘Spiders’ are sent out across the internet to find and index hundreds of thousands (and maybe even millions) of pages that are created and assign them each with a ‘tag’. Very much like a library where everything is categorised in a relevant section for that topic.
Once the information and web pages have been found and indexed these pages are stored by the search engines. This is usually done with ‘Tags’ or ‘Keywords’. So if your website has many references to accommodation in Devon then you are likely to be assigned with these keywords.
So then when you or your customers use search engines like Google. Then type in ‘Devon holiday accommodation’ in to the search box and click ‘search’
Google will look at the pages and website that it has indexed that it considered relevant for the keyword search that was ‘Devon holiday accommodation’. This is why the search results come back so quickly. The websites at the top are the ones that the search engines consider the most relevant and then list the others in a descending order.
Now you are probably asking yourself ‘how do I let the search engines know that I am relevant for those search terms?’
It helps if your website is about the search terms that you want to appear for. That’s a good starting point. There is no point looking to appear in the search engines for ‘Paignton cottage’ if you are in Torquay.
The by having relevant content on your website and building RELEVANT links to point as your website you are able to show to the search engines exactly what you have to offer.
It’s all about the relevance. The more relevance, the better!
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